By Pankaaj Tyagi | Political Strategist, Political Management Consultant & Book Author
Political Management Mantra - A Practical Guide to Election Campaigns, Political Strategy & Leadership in India
Political Management Mantra by Pankaaj Tyagi is a practical political management book designed for political consultants, election campaign managers, political strategists, elected representatives, party workers, political science students and aspiring political professionals.
The book provides practical guidance on election campaign management, political strategy, booth management, constituency management, political communication, digital political campaigns, media relations, volunteer management, war room management and polling-day operations.
Designed specifically with the Indian political environment in mind, Political Management Mantra connects political theory with practical campaign execution and provides useful frameworks, checklists and templates for managing modern election campaigns effectively and ethically.
The book is designed to help readers understand how professional campaign teams can combine strategy, organization, communication, technology and grassroots management to build effective political campaigns.
